Women in Private Equity + Finance Brochure
This project started as a request to combine 12 emails that had been sent out as part of a Q&A series in 2018. It would have been easy to simply take the existing emails and bind them together as-is, but I saw the potential to do something really special. I redesigned all the Q&A’s and created a slick, magazine-style booklet. The Women in Private Equity + Finance program has been expanding rapidly, so I also used this as an opportunity to design branding that will allow our attorneys create a consistent look and feel on future materials.
Cybersecurity Handout
This is a two-sided handout I designed for our cybersecurity team at McGuireWoods. It’s one of my favorite pieces because it’s both visually compelling and organizes a lot of information well. I worked one-on-one with the attorney to refine the content and the design to suit his audience. The Data Privacy and Security team loved the design so much, we carried out this visual theme throughout their collateral.
GDPR Handout
Firm Overview
This is the firm’s overview brochure that is given to lateral attorney candidates. It provides a glimpse of what McGuireWoods is about and how the firm operates. I worked directly with the firm’s chief marketing officer to create this piece. He requested a bolder take on the firm’s brand, as can be seen in the vertical McGuireWoods logo on the cover. At the time, this approach had never been done, but this style has since become a key branding element across our collateral, including on the website homepage.
collectionHQ Brochure
A tri-fold brochure I designed for collectionHQ – a division of Baker & Taylor. The marketing specialist and I worked with collectionHQ headquarters in Scotland on this large project. Copy revisions were aplenty, but despite the many changes, the end result was a clean and inviting brochure.
collectionHQ Best Practices Brochure
A four-page brochure I designed to be mailed out to new customers of our collectionHQ program. The business owners requested a modern, playful design with cool graphics. I used the brand’s orange for the graphics and kept the design modern and flat. They loved the finished project, and I've since gotten requests to create similar pieces for our other brands.
Axis 360 Brochure
A tri-fold brochure featuring Axis 360 – Baker & Taylor's digital media circulation platform for libraries. My main challenge was organizing a lot of information, yet still making it pleasing to the eye and easy to read.
Baker & Taylor Foundation Brochure
A four panel roll-fold brochure for Baker & Taylor's employee foundation program.
Baker & Taylor Foundation Annual Report
This was the Baker & Taylor Foundation's Annual Report for 2012. The past years had been very text heavy and uninspiring. I expanded the brochure by four pages to make room for eye-catching photos that created some energy and broke up the text a bit. The foundation does amazing work helping our employees, and I felt the report needed to reflect this noble cause.
Paw Prints Brochure
A Paw Prints tri-fold featuring popular books Baker & Taylor offers with an extra-durable binding for kids’ books. There was a lot of information and books to organize, but the end result is easy to read and pleasing to the eye. The business owner especially loved how the book covers framed the information.