First impressions matter. This is especially true when it comes to proposals and pitches. A proposal could be expertly written, but if the document is a sea of text with no clear direction, it may get passed over. Design can be pivotal in elevating a proposal and getting it in front of stakeholders. This is where I shine. With my roots in journalism, I’m an expert at navigating complicated topics and brainstorming with partners to make text-heavy documents less intimidating. My law firm experience has further nurtured these abilities, as I am regularly tasked with creating structure for lengthy pitches about visually challenging topics. Subtle design choices can make an immense difference in a reader’s experience — spacing, colours, fonts, structure, balance, etc. — they all play key roles in navigating the reader through a document and ensuring key selling points are not overlooked. Note: Text has been redacted and some pages/slides have been omitted to ensure client confidentiality.